“SLAY IN INDO-WESTERN AS YOU HAVE NEVER BEFORE”
Fashion is the only thing that doesn’t go out of fashion. We witness the evolution of fashion every day. Fashion can speak volumes about someone’s personality simply by the clothes they wear and carry off.
Where traditional meets modern, the concept behind Indo-Western fashion is actually pretty simple. Interestingly in the last decade, a beautiful amalgamation of Indian and Western clothing has become popular, which has come to be known as ‘Indo-Western fusion’ garments. Indo-Western fusion garments are usually a combination of Western-style patterns and Indian designs. And the best part is that Indo-Western fashion can literally be anything you like. You are the inventor of your own Indo-Western style and can be experimented with in multiple ways.
I know one of my friends who had a great sense of fashion, and I still remember that where ever she goes, she takes a different and bold personality which ultimate is because of the great taste she has for fashion which makes her confident with her work.
The Indian market for fusion wear:
A recent survey about women’s wear states that Indian women, particularly the working class prefer trousers over saris due to their comfort. This trend is also a preferred choice for Indian youth. Retailers are fast adapting to this change, and are stacking their stores with new apparels.
Coming to the reasons as to why Indo-Western fusion fashion has become so popular in India, several can be cited. Indo-Western garments have an elegant and trendy appearance, without losing the touch of Indian culture, making them suitable for wearing on all kinds of occasions. They are the perfect blend of elements from both Indian and Western cultures, balancing both, i.e. neither too Americanised nor too ethnically Indian. It is, thus, suitable for wear by almost all age groups, and is all the rage among the youngsters in India today. The market for fusion wear is highly price-sensitive, and hence retailers price their merchandise to go with the customer expectations, and also focus on enhancing their portfolio. They are cashing in on the trend by aligning their merchandise as per customer preference and feeding their aspirations. Apparels with Zardozi, Gotta-pati, and embroidery work are seeing an increase in demand. Big brands such as W, BIBA, and Chhabra 555 offer a good mix of Indian and Western wear. Woven fabrics with definitive embellishments have a good market.
When fashion goes fusion, kurta becomes a tunic, dupatta becomes a stole, and salwar becomes a pair of trousers. Indian outfits can be given a western touch with creativity in waistlines, cuts in fabric, necklines, and other decorations. Womenswear is the area of primary focus as they facilitate much exploration. A simple-looking kurta gets a ravishing look with straps or halter neckline instead of sleeves. A flowing crepe skirt can be paired with a halter neck top, or spaghetti-strapped top, giving an attractive appearance to the wearer. Regular churidar can be worn with straight pants setting a new trend. Patiala Salwars are teamed with short shirts or designer tops.
How to style Indo-Western attire for women:
Well, there are so many styling tips for indo-western outfits. Style Tips: A Pair of heels and bold earrings, Sharara with a blazer for formal events, saree with jeans, wear a denim jacket over lehenga choli for wedding, printed saree with a shirt, denim jacket over Kurti, saree with short long Kurti, lehenga with shirt style, Wear a bold Neckpiece and a waist belt for a stylish look.
So these were some of the fashion trends which you can definitely start adapting and make your beauty to make everyone say WOW.