In our post-industrialization society, we are heavily dependant on mass production. But at what cost? Technological and scientific advancements have enabled our current use-and-throw lifestyle.

Consumer Culture - WikipediaIn contrast to this, during the war years people were strongly encouraged to “make do and mend”- the early reuse, reduce recycle if you will. Since most of the supplies were being directed towards the war frontiers, civilians were forced to adapt to a minimalistic lifestyle.

This isn’t to say that in order to have an eco-friendly lifestyle, one must live as if in a political crisis It is just to point out that there is scope for conservation in our everyday lives.

On the topic of fast fashion, it is an inescapable one. Not only do they cause severe environmental damage, but they also do not boast of the most ethical labor culture. Factory workers tend to be overworked, exploited, and underpaid. The worst part, we consumers unknowingly enable them.

Modern advertising culture has made it seem as if we are incomplete without a certain product. This feeling of inadequacy is what drives sales. Another ugly by-product of this is big-box sales on holidays, promoting the purchase of large quantities of things, irrespective of whether or not they are needed.

After all, true evidence of one’s love for someone is the unnecessary purchases we make for them, isn’t it?

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